Philosophy
We believe that internet marketing is more than just building a website. A website should be a complete online marketing solution designed to inspire the consumer to perform an action, such as buy a product, or visit your business. Consumer trends, research and SEO are a critical part of website planning and design. How people use the internet, what people expect from a site, and how they navigate are as important as how good a website looks.
The "Less is More" Design Principle
One of the key elements of good website design is the appropriate use of white space, also known as negative positive space. You must give the consumer a place for their eye to rest or focus. DmarK Designs understands that your online real estate is valuable, and most people want squeeze as much information into a site as possible, where no one can easily find it.
Our primary goal is to deliver brand performance for your business, not throw in a bunch of smoke and mirrors. DmarK Designs understands that some companies want a flashy "splash" or intro page. However, research shows (even as early as a 2003 Marketing Sherpa Study) 80% of consumers don't like an introduction page, and neither do web spiders, as they see the main page of your site having no content. Our sites are designed to be user and search engine spider friendly.
Experience
Dmark Designs's staff been in the internet and IT business for 10 years, while our marketing department has over 30 years of marketing and product development working with major brands. Our staff has experience in a wide range of industries, including manufacturing, retail, healthcare, and the non-profit sector, and has represented top companies in their fields including Fortune 500 Companies.
